Transforming Marcomms at a London University

Practicus has provided a number of Marketing and Communications specialists to the university since the award of the contract in 2021. As a university based in London, it was looking for a recruitment partner that had the experience and knowledge of the Higher Education sector to be able to source a high quality of candidates within the competitive London marketplace.

Undergoing a ten-year transformation plan, the University had implemented a new student recruitment strategy that sought to attract a greater number of students from the UK and internationally. The new strategy required a number of resources and skillsets that were not currently in place with its Marketing and Communications teams and it required further resource to manage its external branding and positioning. It was important that candidates had appropriate Higher Education and, specifically, journalism and/or communications experience to be able to ensure external communications were managed consistently and aligned to the marketing strategy.

The University engaged Practicus to deliver the following roles on an interim basis between 2021 and 2024:

The university required specialist Higher Education experience from its recruitment partner coupled with the ability to source quality talent within its specific location that would meet its needs.

We delivered the full recruitment lifecycle for each role which encompassed:

As a result, we placed the candidates within two weeks of receipt of each request. Each successful candidate met and exceeded the university’s requirements for experienced resource that had the niche skills required for delivering against its marketing and communication strategy.

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